By Patrick Poppel
With the expansion of the BRICS, the end of the American Age has come. More and more countries decide to lead their economic life without the influence of the USA. This development on the economic level is very important and certainly the first step in reducing American influence in the world. But the influence of the American sector must also be fought back on other levels. It also requires cooperation between the individual states on the level of culture and media in order to become truly independent from the USA.
A century of Hollywood and the spread of the American lifestyle have destroyed a lot in people’s minds. The hegemony of the USA in the areas of the film industry and music production must not be forgotten, because we also need an alternative, especially for the younger generation. So we need not only good strategists and economists but also creators of culture (film, music, etc.) and responsible people in the media who oppose the influence of the American sector. Even when it comes to building new economic structures and military alliances, we must never forget the strength of soft power.